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Limassol
Key Objective of Role
The key objective of the Editor is to add value to Exness’ content marketing by leading content initiatives that deliver tangible value streams for Exness and produce content that increases customer awareness, affinity and engagement with the brand.
Key Responsibilities
Your primary responsibilities, but not limited to:
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Overseeing, developing and/or creating all written copy for all English-language content-led initiatives across customer touchpoints, including but not limited to website, campaigns, affiliate content initiatives, video, social, email and ebooks
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Ideate and develop editorial concepts, develop copy and work with both in-house and external/freelance copywriters
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Lead search optimisation of Exness onsite and offsite to provide relevant information for people researching Exness and forex
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Execute the authoritative Exness voice and ensure that Exness is seen as a forex thought leader
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Continually review the editorial policy and guidelines and ensure quality and consistency of written copy across Exness' external content
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Improve the content development process by making copy development faster and more efficient
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Oversee all content through Compliance, Translation, Legal, Product and Support approval process.
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Build out messaging framework houses that enable Exness to deliver consistent on-brand messaging and content across all campaigns and content activities
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Develop expertise in digital, marketing and advertising copy, including but not limited to search, social and email channels
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Develop expertise in how copy works with design to deliver content and business results
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Ensures content is aligned with Exness strategic goals, campaign objectives, and brand values
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Continuously review copy performance across channels and implement recommendations to improve copy performance
- The Editor will be a native English speaker with an excellent knowledge of the Exness product, market and audience. Experience and understanding of the forex industry is highly preferable.
- Be an expert at crafting compelling copy that drives actions
- Experience of creating ad, social, search and marketing copy is required
- The Editor should understand the role that editorial copy plays in content strategy on a regional and global scale. This includes social, content and email marketing, brand journalism, native advertising, content affiliate, organic content distribution, social media, inbound marketing and pull marketing
