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Limassol
PPC Manager
About the company
Our client provides financial derivatives in the form of CFDs, Spreads Bets or Margined FX, theyhave a broad range of Clients including small institutions, high net worth clients and retail clients, who form a large part of their business.
Headquartered in London, they are a leading provider of online trading services and a new opportunity has arisen for a PPC Manager to join their expanding team in Limassol, Cyprus.
The Role
As PPC Manager, you will be primarily responsible for managing Paid Search campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance. You will also be responsible for making spend forecasts, and monitoring campaigns to deliver on agreed targets. Your focus will be on in-depth analysis, trend spotting and accurate execution and reporting. In order to deliver top-class service, a detailed understanding of campaign dynamics and the company’s business will be needed.
As part of the Marketing department, a key part of your role will be to build upon our internal Digital Marketing capabilities. You will be expected to contribute to best practice and to share knowledge across the team around all things Biddable including: Paid Search in the first instance, but also Programmatic and Paid Social media channels.
Specific responsibilities would include:-
Campaign Management
· Create plans to organise mid-term campaign actions and goals
· Execute and track tests with methodical accuracy
· Implement best practice and contribute to team knowledge sharing
· Deliver in depth analysis to understand performance beyond top line metrics
· Understand our business and KPIs
Stakeholder Management
· Agree with the company on targets and how to achieve them, providing forecasts
· Put together documents to showcase work and analyse performance in depth
· Work with the Head of Digital Marketing to ensure the work is in sync with overall media campaigns
Essential Requirements for the PPC Manager
We are looking for a self starter with an entrepreneurial mindset and the drive to succeed; you will have a passion for everything Digital with an active interest and understanding of online advertising industry trends
The ability to manage your own workload and identify ways to improve is crucial so you will need to be well organised and able to think on your feet whilst maintaining a business focus.
Excellent communication skills, both verbal and written, are particularly important in developing company relationships.
In addition we will look for:-
· Experience managing large budget £1M
· A minimum of 3 years’ working on Paid Search campaigns and working knowledge of Biddable Display platforms
· Excellent knowledge of Google AdWords and Analytics
· Strong analytical skills and a natural affinity for numbers
· Ability to analyse raw data, draw conclusions and develop actionable recommendations as needed.
· High attention to detail with an understanding of optimisation levers across Biddable platforms.
· Developing experience in all Search and Biddable media practices – this includes being able to run Display activity on the GDN, and activity across other Biddable Display and Paid Social media channels
· Proven presentation and negotiation skills
Preference will be given to candidates who are GAP qualified and have experience in:-
· Bid Management platforms i.e. Marin Software, Kenshoo
· Planning and running Display campaigns on GDN, Remarketing, RLSA, YouTube Video
· DCM/DS3 and DSP platforms, i.e. DBM, AppNexus
· Involvement with running campaigns across multiple countries / languages
Please forward your CV/Application to info@skai.com.cy or call us on 22774424 for more details on how to apply.
