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Limassol
Our client is a leading international CySec Licensed Forex Trading Company with offices in a number of locations worldwide. They are looking to hire a Digital Marketing Manager for their offices here in Limassol who will be responsible for overall digital marketing activities, including search engine marketing (SEM) and search engine optimization (SEO), digital marketing campaigns, social media support. To improve the Company's organic search results through specifically created SEO and PPC campaigns and various other activities via integrated digital marketing aiming at building the brand image of the company as industry leader whilst achieving pre-set CPA targets.
Responsibilities:
- To implement SEM campaign strategy in order to optimize results based on specific budgets and objectives.
- Landing and Website Page Optimization, work alongside SEM agency to evaluate product offering traffic, landing page quality, content, design security and demographics of prospective clients when determining keywords and campaigns.
- Work with agencies to create and test ad copy to ensure optimum click-through rates and select keywords for SEM campaigns on Google, Yahoo, MSN and other PPC ad programs, use conversion and ROI tracking systems for PPC.
- Utilize campaign management tools and data modeling to maximize digital campaign performance, monitor campaign results, analyze and optimize key metrics (CPs, EPCs, CTRs, Profit Margins and ROI).
- Manage performance and deliverables of digital agencies and media houses, help identify potential online affiliates from media resources used.
- To research and implement latest industry trends and best practices, identify market trend via collecting competitors' information including advertising, advertorial, campaign, new product / promotion / service launch, customer events, etc.
Skill Set Required:
- Relevant degree
- At least four years full time digital marketing experience with at least two years focus on SEM/SEO
- Knowledge of digital media/social media/SEO/SEM trends, methods and best practices with experience in monitoring search engines
- Experience with primary and second tier search engines
- Basic understanding of programming and web design
- Holistic understanding of how websites, search engines and social media work and how to maintain and improve traffic
- Experience with email marketing
- Experience in utilizing analytics tools to analyze online marketing campaigns in order to improve ROI
- Ability to monitor quality assurance of digital media/SEM/social media advertising presentation across key engines, website link checking and landing page functionality
- Excellent understanding of ecommerce practices
- Excellent verbal and written communication skills
- Financial awareness and good budgetary abilities
- The company is offering a competitive salary based on qualifications, skills and experience including an excellent benefits package including:
After completion of 6 months of service with the company, you will qualify for the following benefits:
- Fully paid Medical Insurance for the employee
- Medical Insurance for your immediate family
- Life Insurance for the employee
- Provident Fund
The working hours are Monday - Friday from 8am - 5pm
To apply for this vacancy, please send your CV to admin@smstaffmatters.com quoting the above Job title along the VAC number or alternatively call +357 25341383 for more information.
