Facebook User Acquisition Officer

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Job Description

A well-established investment firm based in Limassol with CySEC and FCA licenses and more than 10 years in the markets, is currently looking for a Facebook User Acquisition Officer

Job Responsibilities

• Manage and scale paid acquisition campaigns to grow userbase profitably
• Monitor, optimize and report on campaign performance on an ongoing basis
• Identify optimization opportunities to help improve performance
• Develop, execute and analyse A/B tests on creatives and landing pages
• Collaborate with design, product and data analytics teams to develop effective acquisition strategies
• Communicate campaign performance and test results to the broader marketing team and executives
• Help with development of analytical tools, technologies and processes to drive efficiency across the Marketing team
• Accountable. Your program’s performance rests on your shoulders
• Team player. You thrive in a team environment where each person takes ownership to achieve a greater shared goal. Your efforts should elevate the company as a whole
• Metric driven. You feel comfortable working with numbers and finding trends to exploit
• Motivated. You enjoy making a measurable impact on your team and the greater company
• Resourceful. You look to sharpen your tools and learn about the best practices in the industry. You leverage internal and external resources to find new growth tactics
• Execution oriented. You aggressively prioritize speed/action for delivering results.

Requirements

• 3+ years of user acquisition or mobile media buying experience, with a strong track record of measurable results
• Experience with Facebook as a top marketing channel
• Understanding of advert attribution and tracking
• Strong analytical skills and creative thinking.